In The Bag

Idea

To coincide with NY Fashion Week, Marc Jacobs has opened a shop where you pay for goods by posting on social media. The more creative the Instagram, Tweet or update, the better the clobber you stand to win

What We Like

This is generating serious amounts of coverage leading up to one of the biggest weeks on the fashion calendar – clever stuff

Learnings

For consumer brands, social engagement is increasingly becoming the difference between success and failure. Consider innovative ways to encourage customers to communicate with you across all channels