Superbowlicks

Idea

In a clever move from the UK’s beloved export Newcastle Brown Ale, the ‘no boll*cks’ beer company has released a series of trailers and ‘behind the scenes’ videos for their ‘If We Made It’ campaign, expertly poking fun at overblown Super Bowl advertisements

What We Like

The nice strong dose of famous Geordie wit. Actress and singer Anna Kendrick and US football legend Keyshawn Johnson (yep, we have no idea who they are either) can be seen giving a variety of interviews griping about the cancellation of fictional ads that were due to be shot for the game

Learnings

Getting seen and heard during the noisy Super Bowl season is no mean feat – especially if you have not shelled out millions on official sponsorship. With simple, insightful and slightly off-key positioning, however, brands can achieve just that