A Night To Remember

Idea

To cut through the cluttered Super Bowl landscape, beer brand Bud Light decided to give one unsuspecting punter the most epic night of his life

What We Like

Filmed with hidden cameras, the man – Ian – was whisked away on a random journey of weird and wonderful experiences – including a party full of beautiful twins and a ping pong match with Arnie – before appearing on stage with One Republic. Pretty outstanding

Learnings

Brands are moving further away from product-centric marketing and now talking about the “experience” their products enable/create. When you’ve got this sort of budget, you can put on an experience everyone wants to be part of