A Night To Remember


To cut through the cluttered Super Bowl landscape, beer brand Bud Light decided to give one unsuspecting punter the most epic night of his life

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Filmed with hidden cameras, the man – Ian – was whisked away on a random journey of weird and wonderful experiences – including a party full of beautiful twins and a ping pong match with Arnie – before appearing on stage with One Republic. Pretty outstanding


Brands are moving further away from product-centric marketing and now talking about the “experience” their products enable/create. When you’ve got this sort of budget, you can put on an experience everyone wants to be part of