Dead Cool

Idea

With the new Walking Dead series about to hit the small screen, promoters rigged an access grill on the streets of New York so a horde of ‘zombies’ could grab unsuspecting passers-by

What We Like

Scared New Yorkers, great press coverage and a cool bit of shareable content. What’s not to like?

Learnings

We had a demonic baby a couple of weeks ago, an angry telepath in October and now killer zombies. Scaring people is definitely of the moment, but brands need to keep content and ideas fresh or this tactic will soon run out of steam