Going For Gold

Idea

The Canadian Institute of Diversity and Inclusion have hit out against Russia’s anti-gay laws by creating a provocative advert showing two spandex-clad bobsledders and the slogan, “The Games have always been a little gay. Let’s fight to keep them that way.”

What We Like

The close up camera shots of athletes thrusting in time to the Human League’s “Don’t You Want Me Baby” – the phallic imagery and the cracking 80’s soundtrack are a great way of ridiculing Russia’s anti-gay laws

Learnings

Having a bit of fun with a serious issue (within reason, of course) can be a great way to get your message across – and an iconic soundtrack always helps