Turning Up The Tweet

Idea

To promote their pizza ‘The Meltdown’, Dominoes engaged Twitter users to melt ‘Dom’ – a pizza delivery man sculpted out of ice – by tweeting #DominosMeltdown. The lucky person whose tweet was on screen when an ice-encased pizza box fell to the floor won free pizza for a year

What We Like

A simple, fun, and engaging way to get consumers talking across social media. Backed by a totally thawsome prize (ah thank you), and a simple digital to real world activation, this was always going to be a hot topic on Twitter

Learnings

With so many brands vying for consumers’ attention, sometimes simple ideas are the best when it comes to getting people to share your content online. Oh and people really love pizza – over 50,000 tweets in 9 hours, and it’s still trending today