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Jumping on the back of Facebook’s 10th birthday ‘Look Back’ videos, the Labour Party created a parody video criticising the Tories, with a retrospective of some of their most embarrassing moments

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The online video, which largely ignores the Lib Dems, includes embarrassing photos such as that of Chancellor George Osborne eating a pasty. Also, the clever use of online video avoids the UK’s strict ban on political parties buying TV space


Political parties using social media isn’t a new thing, in the US anyway. Here in the UK it looks like parties are starting to realise that targeting voters through viral videos and online RTM is a great way to get their message heard