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Idea

Jumping on the back of Facebook’s 10th birthday ‘Look Back’ videos, the Labour Party created a parody video criticising the Tories, with a retrospective of some of their most embarrassing moments

What We Like

The online video, which largely ignores the Lib Dems, includes embarrassing photos such as that of Chancellor George Osborne eating a pasty. Also, the clever use of online video avoids the UK’s strict ban on political parties buying TV space

Learnings

Political parties using social media isn’t a new thing, in the US anyway. Here in the UK it looks like parties are starting to realise that targeting voters through viral videos and online RTM is a great way to get their message heard