The Cat’s Whiskers

Idea

Bulk Cat Litter Warehouse is reaching out to its number one customer with its latest direct mail campaign. By covering its flyers in catnip, cats were in for one hell of a ride – naturally bringing their owners along with them…

What We Like

Everything. This has succeeded in making direct mail noticeable once again – a near impossible feat

Learnings

Even relatively old communication channels can still deliver impressive results if approached creatively. Though it may be a challenge too far to revitalise the fax machine