The Six Million Dollar Idea

Idea

The Swiss National Competence Centre of Research has announced plans for the first ever Cybathlon, an Olympics for bionic athletes, to be hosted in 2016. It is hoped the event will spur interest in performance-enhancing technology

What We Like

The Centre has released mock ups of what some of the events will be including a brain-computer interface race and an exoskeleton race. So basically Six Million Dollar Man meets Tron by way of Aliens

Learnings

To get the saying completely wrong, competition is the mother of invention. This is compelling thought leadership and a great way of raising awareness around compelling subjects