Dirty Burgers


To promote its new TenderCrisp Chicken Burger, beef specialist Burger King encouraged people in New Zealand to cheat on its famous Whopper with the new chicken treat, at a real, ‘seedy’ (get it?) motel

What We Like

Motel Burger King is an actual motel on Auckland’s North Shore where people can come to sample the TenderCrisp in rooms featuring booths and a table, complete with branded toiletries, dressing gowns, slippers and stationery. No beds thankfully


We love burgers, but getting coverage for a new sandwich launch is no mean feat. A humorous, tongue-in-cheek approach can drive cut-through and deliver a message that, otherwise, could very easily have been lost