Dirty Burgers

Idea

To promote its new TenderCrisp Chicken Burger, beef specialist Burger King encouraged people in New Zealand to cheat on its famous Whopper with the new chicken treat, at a real, ‘seedy’ (get it?) motel

What We Like

Motel Burger King is an actual motel on Auckland’s North Shore where people can come to sample the TenderCrisp in rooms featuring booths and a table, complete with branded toiletries, dressing gowns, slippers and stationery. No beds thankfully

Learnings

We love burgers, but getting coverage for a new sandwich launch is no mean feat. A humorous, tongue-in-cheek approach can drive cut-through and deliver a message that, otherwise, could very easily have been lost