iFashion

Idea

Iconeme has created an app that uses shop mannequins to wireless transmit information on the clothes they are wearing to customers’ iPhones

What We Like

Ok, so this is not a creative campaign as such, but it is a very cool way to use technology to communicate with customers

Learnings

We are only just scratching the surface of the new forms of communication enabled by mobility and connected devices. As the internet of things picks up, expect to see a greater number of inanimate objects ‘communicate’ with us