Down With The King
April 8, 2014
Idea
To promote the premiere of Game of Thrones on its New Zealand channel ‘SoHo’, Sky engaged with users via social media to play out the ending we most hope to see – the toppling of King Joffrey’s statue – by tweeting #bringdowntheking
What We Like
The simple activation got users talking across social media – and allowed us the satisfaction of seeing one of TV’s most loathed characters meet the end he deserves
Learnings
When it comes to getting social media users to share content online, the simple ideas are often the best. Oh, and people really hate Joffrey, with the stunt having pulled in over a million tweets in just five days