Let’s Socialise

Idea

Karl Lagerfeld’s new flagship London store looks set to usher in a new era of social shopping. iPads placed on clothing rails and in changing rooms allow customers to send photos of themselves through social networks to seek a second opinion on potential purchases. The ‘Karl inspired’ filters are optional…

What We Like

It leverages a real world insight – shopping is best done with friends – through digital technology. Why rely on a dubious sales assistant when you can crowd-source opinions instead?

Learnings

Tapping into existing patterns of behaviour through social media delivers great engagement. For retailers, in particular, technology can create a much more immersive brand experience