Karl Lagerfeld’s new flagship London store looks set to usher in a new era of social shopping. iPads placed on clothing rails and in changing rooms allow customers to send photos of themselves through social networks to seek a second opinion on potential purchases. The ‘Karl inspired’ filters are optional…
What We Like
It leverages a real world insight – shopping is best done with friends – through digital technology. Why rely on a dubious sales assistant when you can crowd-source opinions instead?
Tapping into existing patterns of behaviour through social media delivers great engagement. For retailers, in particular, technology can create a much more immersive brand experience