Turn the Lights Off

Idea

Earth Hour teamed up with Durex for #TurnOffToTurnOn – a campaign that asks us to spend quality time in the dark with our partners, and not our digital devices. It was launched by a video that was equal parts funny, sweet, and insightful

What We Like

The issue tackled by the campaign and its launch video was engaging enough that both the partnership – and the solution to the problem – felt utterly genuine

Learnings

Brands that might seem to make an odd couple can turn out to be a match made in heaven, so long as the creative thinking behind the partnership is right. Think hard before deciding who to get into bed with… I know I do