Flat Pack Fun
April 10, 2014
Idea
To celebrate the opening of a new Tokyo store, IKEA created The Party Train – decked out in furnishings from its store and running on the city’s monorail – and offered commuters food, drink and a great setting for interacting with its products (and, no doubt, for partners to have a squabble)
What We Like
The easy-going way that IKEA managed to inject some fun into the otherwise dreary commute
Learnings
Offering a platform for people to interact with your brand can allow them to see that what you offer is more than a product, and can have a valued place in their life