Social experiments work worldwide
Forbes conducted a social experiment in Prague where they illustrated that the mere appearance of being successful will warrant more attention from the public. In this hidden camera test the same individual was styled in two scenarios, low-end street wear and high-end business attire. The subject was then put into an ’emergency’ situation to require intervention from bystanders. As you may imagine, a ‘successful’ businessman achieved immediate help.
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The social message of the stunt would directly resonate with Forbes’ key audience, who dress for success.
The hidden camera social experiment still has legs if it can provide a vehicle to communicate a brand’s core competency.