Nice Pick Up

Idea

As well as being a disruptive tech brand, Uber also appears to be coming up with some of the best creative PR around. This week we bring you its campaign for Pride Week which saw the taxi app company help people get married nearly instantly – customers could use the app to order an Ubercar and get married en-route to a location of their choice

What We Like

Uber is bringing creative to everything it does, in the process building a spot-on brand image for the company

Learnings

Everything Uber is doing at the moment works not just because they are compelling ideas, but also because they ultimately link back to Uber’s core service