Rudolph the Traindeer
December 17, 2014
Idea
To celebrate the Christmas season, Virgin Trains had one of its trains vinyl-wrapped to look like Rudolph the red-nosed reindeer. The design is based on a submission sent by a young passenger to a Christmas card competition, and is accompanied by the hashtag ‘train deer’, allowing customers to engage on with the train on social as they visit friends and family this holiday season
What We Like
The ease with which ‘Traindeer’ rolls off the tongue – and the smart way in which Virgin managed to integrate social activity into the campaign with this simple pun
Learnings
Identify what will appeal to your audience and stick to it. Simplicity works
