Roaring Through the Snow

Idea

Highlighting that it’s possible to use the festive season as a story hook for your brand regardless of your offering is metal supplier ‘Metals4U’ – who redesigned Santa’s Sleigh in an effort to raise its profile over the Christmas period. It released concept images along with detailed technical specs, and even went as far as working out how much its souped-up sleigh would set old Saint Nick back

What We Like

Seeing a brand with a conventionally ‘dull’ offering getting into the spirit of the season

Learnings

Be careful to not dismiss news hooks that don’t immediately seem to have a relationship with your brand