Power Dressing

Idea

As part of its on-going ‘Holiday Collective’ partnership with the Fashion Council of America – that aims to give useful electronic accessories a fashionable twist – eBay have created an exclusive series of ‘power banks’, available for purchase from its site. The devices allow you to charge a variety of electronics on the go, and feature a unique piece of graphic design by either a notable designer or fashion house

What We Like

Being able to charge our smartphones on the move, and looking stylish while we do

Learnings

Collaborating & creating exclusive products can be a great way for your brand to gain exposure, but it’s essential that the messaging of both partners aligns