L’Oreal Time Marketing
January 9, 2015
Idea
L’Oreal Paris is taking social media war rooms to the next level by applying the foundation for beauty advertising. The brand will feature a 360-degree camera to capture celebrity make-up looks as nominees walk down the red carpet at this Sunday’s Golden Globes. The footage will then be made into GIFs and uploaded to L’Oreal Paris’ Tumblr, Twitter and Instagram pages. With #LOrealParisLive trending on the red carpet, people will be talking about something other than designer dresses
What We Like
Real-time marketing has become a staple for live events such as the Super Bowl. Creative agency R/GA found a way to tap into the opposite end of the marketing spectrum: beauty products
Learnings
There’s a time and a place for real-time marketing: any time and any place
