You’re Getting Very Sleepy
January 29, 2015
Idea
There is a lot of noise surrounding the Super Bowl, from roaring football fans to big, brash commercials. It’s easy to drown in all the noise, so website publishing platform Squarespace took a quieter approach. The company created the first multi-million-dollar ad designed to put you to sleep. And it has enlisted Jeff Bridges to help. The ad directs consumers to DreamingWithJeff.com, a microsite that Squarespace designed to launch a sleep tape album narrated by Bridges
What We Like
This activation allows consumers to engage with Squarespace in a variety of ways. You can watch the commercial, stream the soothing tracks for free online, buy a limited edition CD or bid on one of five boxed sets, signed by Bridges with original artwork and a sleeping mask inside
Learnings
Shhhhhh…marketing doesn’t have to be loud to get people’s attention
