You’re Getting Very Sleepy

Idea

There is a lot of noise surrounding the Super Bowl, from roaring football fans to big, brash commercials. It’s easy to drown in all the noise, so website publishing platform Squarespace took a quieter approach. The company created the first multi-million-dollar ad designed to put you to sleep. And it has enlisted Jeff Bridges to help. The ad directs consumers to DreamingWithJeff.com, a microsite that Squarespace designed to launch a sleep tape album narrated by Bridges

What We Like

This activation allows consumers to engage with Squarespace in a variety of ways. You can watch the commercial, stream the soothing tracks for free online, buy a limited edition CD or bid on one of five boxed sets, signed by Bridges with original artwork and a sleeping mask inside

Learnings

Shhhhhh…marketing doesn’t have to be loud to get people’s attention