A Hearty Idea
February 11, 2015
Idea
To encourage people to become registered donors and give away more than just their metaphorical hearts this Valentine’s Day, ‘Heart Transplants UK’ has released a video that shows what seems to be a stereotypical teenage girl begging into her bedroom webcam for a boyfriend on Valentine’s Day. That is, until a shocking twist reveals she’s in fact stuck on a transplant list, and her heartfelt request isn’t for a boyfriend: but the heart she needs to live
What We Like
The perfectly played ‘shock and reveal’ tactic, and encountering a brand using Valentine’s Day to promote more than plain commercial interest
Learnings
Clarity is key. When delivering a message for your brand – regardless of the channel – simplicity is more important than cleverness. Now, if only girls would see the same is true of IW
