Won’t You Be My Neighbor?


Shoveling snow give you a case of the winter blues? Well of all companies, Canadian Tire has a cure for that. As part of their latest social campaign, the retailer surprised people in eight Canadian communities with shoveled driveways and free shovels engraved with simple instructions: shovel someone else’s driveway and pass it on. The shovels are being tracked on Twitter and Facebook as the brand compiles all content on its “Shovel It Forward” site

What We Like

Agency partner Tribal Worldwide Toronto has increased brand awareness for Canadian Tire by spreading good karma instead of a sales pitch


Good deeds leave good impressions