Mean Streets
February 17, 2015
Idea
To raise awareness of anti-Semitism in France, journalist Zvika Klein walked through the streets of Paris wearing a kippah and secretly filming the reactions of the people he walked past
What We Like
This project references a similar awareness-generation exercise in New York around sexism (and featured here on IW) and is a very modern way of raising awareness around a topic
Learnings
Awareness generation campaigns are frequently being billed as ‘experiments’. Through this approach brands and individuals alike can show audiences their messaging rather than simply talking about it – a much more powerful proposition
