Three – dom of Movement

Idea

In celebration of phone network ‘Three’ offering customers free roaming when in Spain, it hired Vinnie Jones to give UK customers a crash-course in the essential Spanish they will need when holidaying there

What We Like

The opportunity to listen to the most cockney man ever to grace UK screens mangling the beautifully florid Spanish tongue. IW also loved the company’s choice of ‘essential’ phrases… “Whoa, hold up mate, I don’t speak much Spanish”. Indeed

Learnings

Humour is a key tool in any marketer’s arsenal, and remains a great way to breathe life into even the most functional of messages