Shadow-play

Idea

To celebrate the release of Disney Sides (a series of original Disney-inspired films created by teenagers), Disney has created a stunt whereby Mickey, Minnie and a whole host of other Disney characters mirror, surprise and even dance off with unsuspecting shoppers

What We Like

The simplicity. Shadow-play is an age-old trick, but you throw in a few Disney characters for a dash of nostalgia, and you’ve found yourself a winner

Learnings

Great PR is not all about creating new things; using what a brand has to hand can be just as effective as making the ‘world’s first’ or the ‘biggest ever’