Northern Flights

Idea

To promote its new stopover service, Icelandair has pimped up one of its aircraft to pay homage to the Aurora Borealis. Not only has it given the craft a suitably colourful re-spray; it has rigged up the cabin with LEDs to replicate the Northern Lights experience

What We Like

Icelandair has installed on-board wifi so passengers can tweet to their hearts’ content – an important way for the brand to fully capitalise on this neat creative

Learnings

The customer experience is becoming ever-more important for businesses and not only for sales and customer service teams. If handled correctly, PRs can take over the customer experience to create moments that not only delight people, but also generate great coverage