Technology Rising

Idea

Dominos UK have released an app that ‘translates’ the sounds our stomachs make when hungry: converting rumbles into food orders. Of course, this being a Dominos app, users must be hungry for pizza for this to work, as – would you believe it – the translations correspond with marked specificity to pizza combinations currently available on its menu

What We Like

The brilliant way the app brings to life Domino’s tongue-in-cheek tone of voice

Learnings

Whatever your creative; you must use a consistent tone of voice.  Tone is every bit as important to a band as its logo and is crucial in getting its messages across