Back of the Net

IDEA

To ensure absolutely everyone in the UK knew it was making its pitch available for fans to play on this summer, football club Charlton Athletic leaked a hoax CCTV Vine of a couple going at it on the centre circle

WHAT WE LIKE

The fact that Charlton Athletic got two rounds of great coverage here – once when the video was leaked, and once again when they revealed the hoax

LEARNINGS

Voyeurism can be done right (first time IW’s ever put that phrase down on paper) if it’s packaged up in a light-hearted way. Just make sure you know your audience