Back of the Net
February 27, 2015
IDEA
To ensure absolutely everyone in the UK knew it was making its pitch available for fans to play on this summer, football club Charlton Athletic leaked a hoax CCTV Vine of a couple going at it on the centre circle
WHAT WE LIKE
The fact that Charlton Athletic got two rounds of great coverage here – once when the video was leaked, and once again when they revealed the hoax
LEARNINGS
Voyeurism can be done right (first time IW’s ever put that phrase down on paper) if it’s packaged up in a light-hearted way. Just make sure you know your audience
