Dressed to the Nines

Idea

To kick off the Spring 2015 fashion season, Bloomingdale’s handpicked a group of designers and asked them to create a bespoke range of dresses out of Crayola crayons

What We Like

That the designers have taken advantage of the unique shape of the crayons and pushed the boundaries of its use within their work. It all very postmodern – making dresses out of the very things that are traditionally used to design them

Learnings

Partnerships only get cut through when they are executed well. Often one brand can get lost behind the other, but on this occasion both shine equally