Gnarly Dude

Idea

To celebrate the height of the snowboarding season (which is, surprisingly, March) Mountain Dew has teamed up with ‘celebrity’ boarders Danny Davis, Scotty Lago and Jack Mitrani (don’t worry, IW has not heard of them either) to take viewers on a virtual reality off-piste board

What We Like

This well produced bit of content is quite breath-taking to watch and the skill of the boarders is truly amazing. Snowboarders are still annoying though

Learnings

Sometimes old tactics are the best. If your product is fairly simple (and little is simpler than fizzy pop) sell a lifestyle instead