O2ANGE Wednesday’s

Idea

Orange Wednesdays might be gone, but they’re certainly not forgotten. Well, more accurately, their absence won’t be, at least if brands like O2 have anything to say about it. It gave away 200 pairs of free cinema tickets to the first 200 customers that mailed the Orange sim they previously used to redeem tickets to a special ‘sim rehoming’ address

What We Like

The playful way O2 acknowledged the passing of what had become a mid-week staple for many. And its excellent leveraging of another brand’s coverage for its own ends

Learnings

There’s always an opportunity to generate cut-through for your brand, even if it seems a competitor is dominating the landscape. Just ask yourself how it might be possible to piggyback on their successful coverage