A Marvel – ous View

Idea

Superhero-movie juggernaut ‘Marvel’ is putting on a marathon of every film it’s released so far – all 29 hours worth – to promote the upcoming sequel to smash-hit ‘Avengers’; ‘Avengers 2’. IW imagines this might end up being more fun in theory than in practice (other than for ‘Patience Man: The Man Who’ll Sit Through Anything’ – an IW creation if there are any takers). But for any super-fan able to stay until the end? A medal and exclusive screening of the sequel awaits

What We Like

That the mainstream has embraced geek-culture to the point that it’s even possible to consider sitting through 29 hours of brightly coloured heroes hitting each other

Learnings

If you’re looking to build excitement around your brand in the community, start with those who are already committed to it: as they’ll happily evangelise to those who aren’t