Out of Sight

Idea

In a powerful piece of out-of-home activity from charity ‘Women’s Aid’, Canary Wharf became the backdrop for a digital billboard featuring the battered visage of a woman, and the words ‘look at me’. As more and more passers-by heeded the call, the bruises marring her face began to miraculous disappear. This neatly (though IW must admit, in a harrowing fashion) brought to life the charity’s message that women’s issues can be solved – if they are not ignored

What We Like

The technology responsible for bringing the billboard to life, and seeing innovation put to use for a truly positive end

Learnings

If you wish to see consumers actively engage with out-of-home activity, the ‘entry requirements’ should be minimal