Green with Envy

Idea

The Irish Tourism Board seems to employ the only people that didn’t use St. Patricks day as an excuse for poor decision-making. As part of its ‘Greenification of the World’ program, the organisation turned 150 of the world’s most iconic landmarks green to bring Ireland front and centre for potential tourists as the celebrated the country’s patron saint

What We Like

From the Chicago River being dyed green to the lighting up of the London Eye, this campaign shows just how much can be achieved with a strong vision, some strategic lighting, and a bit of food colouring

Learnings

The picture story remains one of the best PR techniques for success across digital and print. A powerful image will remain so, regardless of which medium it is consumed through