A Bit of Sport

Idea

Sky Sports Living did something a little different for its Sport Student of the Year Award, having Thierry Henry (a retired ‘soccer ball’ player apparently) go under cover as a supply teacher to present winning student Emma Morgan with her trophy

What We Like

Well, it’s a lovely little stunt which created a nice bit of shareable content. However, IW can’t help but think they could have looked for a slightly more up-to-date sports star to partner with. Thierry, while a legend in soccer ball circles, has not played for some time.When he won the World Cup in 1998 Emma was not even born.  God IW feels old sometimes

Learnings

Getting a celeb on-board is always good, especially if they are up for some larks – just make sure they are as relevant as possible to your target audience to maximise the impact