Crossover Appeal

Idea

NCAA basketball fans go crazy every March with alma mater pride and office betting pools, but the madness doesn’t have to end in early April. The NBA Playoffs begin April 18, and creative agency Translation thought it best to illustrate how “The Dance Never Ends.” The pro basketball league launched its first-ever campaign around March Madness by implementing a visual trick—showing NBA All-Stars with overlaid animations of throwback jerseys from their college days

What We Like

These 15-second ads capitalize on the crossover appeal of NBA basketball, because the college stars of today will be in the professional ranks quicker than a fast break

Learnings

Creating positive associations can assist and improve a brand’s bottom line