Who Let the Dogs Out?

Idea

Insurance provider Beagle Street has placed hundreds of origami dogs folded out of banknotes in random locations around London. The campaign aims to illustrate how much money the average person overpays on insurance

What We Like

Who says insurance is boring hey? Well it is, but that doesn’t mean insurance comms needs to be dull. This campaign has it all – direct engagement with the public, awesome photo-story fodder and one of the best puns of the week (the campaign is entitled ‘Release the Pounds’). Pure gold

Learnings

Thanks to good creative (and creatives) no industry ever needs to be dull – IW doesn’t care what it is you do, there is always scope for fun and engaging campaigns that deliver real cut-through