Who Let the Dogs Out?
March 27, 2015
Idea
Insurance provider Beagle Street has placed hundreds of origami dogs folded out of banknotes in random locations around London. The campaign aims to illustrate how much money the average person overpays on insurance
What We Like
Who says insurance is boring hey? Well it is, but that doesn’t mean insurance comms needs to be dull. This campaign has it all – direct engagement with the public, awesome photo-story fodder and one of the best puns of the week (the campaign is entitled ‘Release the Pounds’). Pure gold
Learnings
Thanks to good creative (and creatives) no industry ever needs to be dull – IW doesn’t care what it is you do, there is always scope for fun and engaging campaigns that deliver real cut-through
