Selfless Selfies

Idea

Taking a selfless selfie seem like an oxymoron, but creative agency Gyro San Francisco is changing that. The ad shop launched “Check the Coast,” an environmental campaign that encourages California citizens to make a donation to the California Coastal Commission by checking a special box on their tax forms. On social media, the #CheckTheCoast campaign asks people to take a selfie by the shore and make a checkmark sign with their hands

What We Like

Most “save the environment” campaigns focus on heart-wrenching images of sea animals, but Gyro San Francisco found a more upbeat and positive approach

Learnings

All it takes is one photo and a few bucks to help us see the bigger picture