Turning a Corner

http://www.depauluk.org/

Idea

To raise awareness for its youth homelessness initiative, Depaul UK fly-posted signs around street corners all over London that upon first glance reinforced the negative preconceptions many of us have about homeless youth, but ultimately highlighted the full story about volunteering when viewed  as a whole

What We Like

Like it or not, a massive sign that appears to bash an already-marginalised group in society is bound to get people interested

Learnings

There’s no need for gut-wrenching imagery and melodramatic music to get people on-board with a truly altruistic cause