No Time Like The Present

Idea

To raise its profile, McDonald’s gave 24 gifts of joy to 24 cities across the world – all on the 24th March. Gifts ranged from giant ball pits, to free meals, to – tastiest of all – free gigs performed by global artists like Jessie J and varied to fit local tastes

What We Like

That the creativity and scale of the gifts never petered out, despite McDonald’s having had to organise 24 of them

Learnings

The picture story is a tried and true method of generating a quick hit of coverage for your client, but consider how to get those images to work across media for the greatest effect