No Time Like The Present
April 14, 2015
Idea
To raise its profile, McDonald’s gave 24 gifts of joy to 24 cities across the world – all on the 24th March. Gifts ranged from giant ball pits, to free meals, to – tastiest of all – free gigs performed by global artists like Jessie J and varied to fit local tastes
What We Like
That the creativity and scale of the gifts never petered out, despite McDonald’s having had to organise 24 of them
Learnings
The picture story is a tried and true method of generating a quick hit of coverage for your client, but consider how to get those images to work across media for the greatest effect
