If you go down to the woods…

Idea

Swedish beat combo John Moose have pre-released their album for free via a mobile app that only plays when users are in a wood, as apparently being amongst trees suits the mood of their music – and there was me thinking it was because it’s a cool geo-location-based marketing idea

What We Like

It’s tough being a musician these days – bands are commoner than colds and getting any sort of cut through can be tough, not least if you want to maintain integrity. John Moose walks this tightrope with aplomb

Learnings

Geo-location’s where it’s at. Quite literally.