If you go down to the woods…
April 16, 2015
Idea
Swedish beat combo John Moose have pre-released their album for free via a mobile app that only plays when users are in a wood, as apparently being amongst trees suits the mood of their music – and there was me thinking it was because it’s a cool geo-location-based marketing idea
What We Like
It’s tough being a musician these days – bands are commoner than colds and getting any sort of cut through can be tough, not least if you want to maintain integrity. John Moose walks this tightrope with aplomb
Learnings
Geo-location’s where it’s at. Quite literally.
