You Can’t Touch This
April 17, 2015
Idea
As part of ‘Project Guardian’, the campaign to stop sexual harassment happening on public transport, Transport for London has created a video about a female commuter being eyed up and then groped on the tube to tackle underreporting of this kind of behaviour
What We Like
It might not sound like a gripping watch, but that’s sort of the point – ‘Report It to Stop It’ is designed to encourage women to report anything which makes them feel uncomfortable, however trivial it might seem
Learnings
Social purpose campaigns don’t need to preach to be powerful – often the most effective simply dramatise everyday behaviour in a way that shows its flaws
