Punch it Chewie

Idea

With Disney ramping up promotion of its highly-anticipated Star Wars film, Japan’s All Nippon Airways (ANA) has unveiled plans to re-spray one of its B787s in the style of everyone’s favourite droid: R2-D2

What We Like

It’s a plane painted to look like R2-D2. What’s not to like?

Learnings

With such a wide appeal, cultural phenomena such as Star Wars are bandwagons that brands should most definitely try and jump on. Just make sure that any tie-ins are relevant to your brand and your audience