Are You Kitten Me?

Idea

There’s another K with a fixation on derrieres that made its best effort to break the Internet this week – and that’s kitty litter manufacturer ‘Poopy Cat’. Its owner cycled from his home in Amsterdam to London on a custom made Kitty-mobile, before setting up a ‘Poop Up’ store selling litter boxes and toys in London in an effort to promote its biodegradable wares

What We Like

While IW usually despises cat videos and everything associated with them we loved that everyone involved in the stunt clearly recognises what gains traction online

Learnings

Identify the assets your brand has available, and make the most of them