On the Bottle

Idea

Another week; another great piece of creative from a beer brand. This time it’s Heineken with an inspirational campaign from its Dutch heartlands. The brewer placed modified Heineken bottles around Amsterdam which, when picked up, activated a GPS homing device and compass on the cap of the bottle that led the holder to the Heineken Experience brewery

What We Like

A brilliant creative idea matched by a faultless execution. Without the exceptionally good design of the homing bottle (which cleverly incorporates the Heineken logo) this activation would have come a cropper

Learnings

Make sure you work with suppliers and partners that can help make your creative live up to its promise