Monkey Business

Idea

Takasakiyama Zoo in Japan has come up with a lovely tradition that keeps the public engaged: it lets them name the first new-born macaque monkey each year

What we LOVE

The zoo’s discerning patrons decided to call the young female macaque born earlier this week Charlotte, in honour of Will and Kate’s latest sprog. As you can imagine a certain royal family was not particularly amused

Learnings

If you are going to give power to your customers make sure that you vet their decisions. By not doing so you risk engendering a PR crisis (in some cases of hilarious proportions)