Monkey Business
May 7, 2015
Idea
Takasakiyama Zoo in Japan has come up with a lovely tradition that keeps the public engaged: it lets them name the first new-born macaque monkey each year
What we LOVE
The zoo’s discerning patrons decided to call the young female macaque born earlier this week Charlotte, in honour of Will and Kate’s latest sprog. As you can imagine a certain royal family was not particularly amused
Learnings
If you are going to give power to your customers make sure that you vet their decisions. By not doing so you risk engendering a PR crisis (in some cases of hilarious proportions)
