Giving Equality the Green Light

Idea

Vienna is hosting the high camp Eurovision Song Contest next weekend and they’re pulling out all the stops to get their city looking fabulous. Eurovision usually sees an influx of gay tourists and city officials have been getting in the mood, replacing the traditional stick man on their traffic lights with a loved-up gay couple. Not only is it a nice touch but safety experts think the eye-catching new lights will cut down on accidents as well

What We Like

Vienna’s leaders know that they’ll be centre stage over the next few days and they’re clearly thinking about every little detail. With plenty of Eurovision fans due to descend on the capital, they’ve created a clever and low cost idea which they know will be shared widely on social media. Douze points from us…

Learnings

You don’t have to break the bank when it comes to viral content – think about the little touches which will make people want to smile and share!