Breakfast in Bed

Idea

If you are bored of the restaurant experience then you could do worse than head over to IKEA’s new pop up café in – you guessed it – East London. The pop up allows diners to enjoy some Scandanavian treats while reclining in either a double bed with a partner (yay) or a single bed on their own (boo hoo)

What We Like

This is a great take on the traditional sales showroom, taking inspiration from the emergence of (dreadfully twee) pop ups in the more Nathan Barley reaches of London (cereal café anyone?)

Learnings

If you have a great product, don’t be afraid to let potential customers get their hands on it. And if you can think of a creative way to do this then even better!